Search Engine Optimization

What is SEO?

The term SEO (Search Engine Optimization) is used by people on the Internet to describe the process by which your website improves rank on search engines such as Google, Yahoo or Bing. Today up to 91% internet users use search engines to find what they are looking for seo brisbane so if you own a business in the 21st century, not only is it important to own a website that sells your product/service, it is also essential to make sure they can find you.

Why is SEO Important?

95% of search traffic comes from the first page! SEO is a branch of Search Engine Marketing (SEM) of a website which helps you rank high for keyphrases that are relevant to the products and/or services you sell. When it is done correctly, your website will receive highly targeted traffic that will increase your sales and make your business grow. As well as SEO, Search Engine Marketing can consist of other methods to get your company brand recognised on the worldwide web. These include:

PPC Advertising

If you have quite a big budget and want some fast results, Pay-per-click advertising might be for you. Most marketers tend to do this by way of sponsored links on Google search pages and also Facebook advertisements.

Be cautious! In essence, the idea is to hone in on your target audience as best as you can in order to mitigate the amount you need to spend on advertising to them. Your fee per click depends on how much you want to spend. The catch is, if your competitor is targeting the same audience, then they may bid higher than you, therefore getting more exposure than you.

Social Media

As well as seeing your site on search engines, many companies also opt for social media as an outlet to reach their clientele. Sites such as Facebook, Twitter and Blogger enable you to expose a more human side to your company, giving people a chance to interact with you. Facebook alone has attracted 500 million active users and it is still increasing!

Search Engine Marketing on the whole is a great way to improve your brand image on a global basis. Once it is established the brand awareness will maintain itself as people and search engines alike start to trust your content. If it is done effectively, the marketing will market itself!

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